Physical Operations Intelligence

Your systems record what happened. ODAQ measures the loss you don't see.

It combines camera and business data, turning unmet demand, delays, and bottlenecks into the right action. It proves the impact on sales and efficiency.

Request a demoHow it works
✓Works with existing cameras✓Raw footage never leaves the site✓No facial recognition
DEMO DATA
Today · Operational loss14:35 · live
Unmet interest142 people▲ 12 · vs. yesterday
Average service delay3:48 minthreshold 4:00
Operational loss (estimate)₺38,400derived · 4 loss families
Unmet interest · hourly
Recommended actionOpen checkout 3 between 15:00–17:00; wait time exceeded the 4-minute threshold.Sent to shift supervisor
How ODAQ works

It doesn't just define the procedure. It verifies it's followed.

Example application: Tracks protective-equipment, handwashing, and disinfection steps in real time; makes missed or incorrect steps visible immediately.

POTENTIAL IMPACT SIMULATORPotential impact for retail

What does a small conversion improvement mean for revenue?

Works with retail, tourism, and restaurant inputs. Adjust the values to match your own operation.

Possible improvement in conversion
Monthly potential revenue impact of a 1-point improvement in conversion rate₺1,944,000Annual equivalent: ₺23,328,000
Current estimated monthly revenueScenario
₺34,992,000₺36,936,000

This is a scenario simulation. Actual operational loss is measured on-site at the first location.

THE GAP SYSTEMS MISS

Your systems record the transaction that happened. No one writes down what didn't.

POS · ERP · WMSWhat gets recorded

Completed sale, closed order, received shipment. A record of what happened.

Record
+
Counter · SensorWhat gets counted

People entering the door, vehicles docking, units off the line. Quantity, not intent.

Quantity
≠
ODAQWhat's lost in between

The customer who left without service, the vehicle that waited, the line that stopped, the space that went unused. Unmeasured loss — this is what ODAQ measures.

What didn't happen
THE LOSS YOU DON'T SEE

Four loss families, one financial equivalent

Every sector's signals differ; the families of loss are the same. The measured signal and the derived financial estimate are always presented separately.

Existing but unmet customer, guest, or order demand. It disappears without leaving any trace in the system.

Example signals
  • Unmet interest
  • Unmet product demand
  • Unmet guest request
  • Abandoned order
Decision it enables

When to increase capacity and stock

DEMO DATA
Unmet interest · hourly
09:0011:0013:0015:0017:0019:0021:00
LossThresholdNormal
Operational Loss

The financial equivalent of all four families rolls up into a single metric. It's an estimate derived from the measured signal — not the signal itself.

signal → estimate
HOW IT WORKS

The same engine runs across every vertical

ODAQ doesn't just analyze footage; it combines footage with POS, inventory, shift, and business data. Demand signal isn't heard from the camera — it's derived from the intersection of behavior and business data.

  1. 01
    See

    Perceives what is happening in the physical space.

  2. 02
    Explain

    Correlates the cause of loss with business data.

  3. 03
    Act

    Generates action for the right person at the right time.

  4. 04
    Prove

    Measures the operational and revenue impact.

SAMPLE OUTPUT

Camera footage becomes structured analysis

The footage below is an analysis example. Numbers, identities, and labels are demo data.

DEMO DATA
SOLUTIONS

Every operation's invisible loss is different.

ODAQ configures the same intelligence engine to each sector's own flows, bottlenecks, and decisions.

Retail focusWhy did the customer leave without buying?

Turns gaps in service and product demand into sales action.

Tourism focusWhere and how long is the guest waiting?

Makes service times, staff coverage, and experience losses visible.

Restaurants focusWhere is the queue and service flow getting stuck?

Improves wait time, table turnover, and team distribution.

Shopping Malls focusWhich space is performing, and which is losing value?

Ties visitor flow and space performance to leasing decisions.

Manufacturing focusWhere and why is the line slowing down?

Surfaces bottlenecks, stoppages, and process deviations early.

Logistics focusWhere do vehicles, teams, and freight wait the most?

Makes yard, dock, and loading flow more efficient.

SETUP

Works with your existing cameras

Uses your existing camera infrastructure, minimizing additional investment. Connects to your existing NVR and camera setup; footage is processed on an edge device on-site.

  1. 1
    ConnectExisting NVR and camera streams connect to the edge device; business-data integration is set up.
  2. 2
    CalibrateZones are defined, camera suitability is verified, and references are set by human decision.
  3. 3
    Go liveAn 8-week measurement period at the first location; results are verified and a rollout plan is prepared.
Edge architecture
ON-SITE
Existing cameras / NVRRTSP stream
→
ODAQ EdgeFootage is processed here, never leaves the site
Business dataPOS · inventory · shift · WMS
only structured event data ↓
ODAQ PlatformAnalysis, action, reporting
raw footage: none
COMMERCIAL FRAMEWORK

Revenue impact and operational efficiency, side by side

Revenue impactMakes unmet demand visible and manageable
  • ✓Customers who leave without service become visible
  • ✓Demand for out-of-stock products and variants informs replenishment
  • ✓The revenue impact of service delay is measured
An estimated value; verified on-site at the first location.
Operational efficiencyPuts team, space, and time in the right place
  • ✓Shift planning matches real demand density
  • ✓Bottleneck points are spotted early
  • ✓Uses existing camera infrastructure; minimizes additional investment
TRUST & PRIVACY

Footage stays on-site. Only operational data goes to the center.

ODAQ processes camera footage on the on-site edge device. Raw video never moves to the cloud; only identity-free, structured operational data is sent to the platform.

Explore the data architecture →
  • 01Raw footage never leaves the siteThe video stream is processed on-site and never leaves the facility.
  • 02Events are measured, not identityNo facial recognition, biometric profiling, demographic analysis, or individual employee scoring is performed.
  • 03Control stays with youBecause raw footage never leaves the site, the business retains physical control over the data.

Turn focus into the right action.

ODAQ tracks events, explains the cause of loss, and triggers the right action. Operations improve; sales and efficiency increase.

Request a demo